Ultimate guide to grow your blog traffic using Pinterest-: Social Media Marketing has a very important role in Blog Growth. It is very hard to imagine Blog traffic growth without social media marketing. Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements. The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
Pinterest is not popular like Social networking websites like Facebook and Twitter but it has more potential to grow your blog traffic. In a study, it shows that Pinterest brings 3.6% of total referral traffic. A big brand like Wal-Mart, Apple etc are using Pinterest for their marketing effort. If such a big organization are using Pinterest, I think there is a lot more scope for blogger and content creator to increase the website traffic.
Some of the Hard Marketing Fact about Pinterest are as Follow-:
- A pin is 100 times more spreadable than your average tweet.
- Each pin can drive up to 2-page visits and 6 pageviews.
- Ecommerce sites benefit from pinning as each pin can generate 78 cents.
- The life of a pin is one week! Compare that to 24 minutes for Twitter and 90 minutes for Facebook.
How to grow your blog traffic using Pinterest-:
1. How to Set Up Your Pinterest Profile-:
If you want to increase your Blog Traffic crate a Business account, It is Free or you can convert your existing account into a business account. once you created Pinterest Business Account verify your website with Pinterest like we did to verify our website with Google and Bing Search Console. Pinterest Business Account is free, Advantage of the business account is you will get the benefit of Pinterest Analytics.
Pinterest uses Facebook Opengraph meta tag, if you are using Yoast SEO Plugin Ensure Open Graph is enabled on your blog and then validate your site with Pinterest.
2.Publish Irresistibly Pinnable Images-:
Images are the heart of Pinterest, therefore optimizing the images and photos you choose to publish on your website and pin to your account. it is the most important thing you can do to bring more traffic from Pinterest to your website. You can use a tool like Canva and Adobe Spark to create awesome images for your blog post. Pinterest favours vertical images, especially Infographic Images. Since up to 80% of pinners view the Pinterest feeds on mobile devices, it just makes sense to use images that are more tall than wide.
3.Include text in your Pin image-:
If you want your pin to draw attention and generate traffic back to your blog, it’s a great idea to start adding text to your image. It not only looks more professional – if done right – it helps the pinner know exactly what your pin is about, quickly and at a glance. just take a look at how this Pinterest feed is more dynamic and enticing:
4.Join a Pinterest group board-:
Pinterest group boards are perfect for generating more traction to your blog. A group board – if popular – is a community board where other pinners can pin. They are extremely popular and can give you more exposure. By joining a community board, you can quickly grow your follower base. If you regularly pin to a group board, other people who follow the board will see your pins and might be interested in your Pinterest board. If they like what they see, they will follow you.
There’s a people icon on the right-hand side of your board. This tells you it’s a group board. So, how do you find group boards? The easiest way is to search on PinGroupie. Just search for a keyword – blogging for example – and see what’s out there.
5.Increase your Pinterest traction with the Social Snap plugin-:
If you’re running WordPress you likely know of – and use – many helpful plugins to make your blogging life easier. Easy is good of course, but when it comes down to it, aren’t we really after one main thing: more traffic? By using the Social Snap plugin and a few of its unique Pinterest-specific features, you can grow your presence on Pinterest and in turn, increase your reach and traffic considerably.
Social Snap at its core is a social sharing plugin, so if you’re running another social sharing plugin like Monarch or Shareaholic, you’ll first want to deactivate it from inside your WordPress back end. once you download, install and activate the Social Snap plugin,
Head over to the Social Sharing tab -> Manage Networks and be sure to include the Pinterest button in your networks list. I like to include Facebook, Pinterest, and Twitter, but if you’re in a B2B niche, you might want to include LinkedIn as well. Keep it lean, though, as the last thing you want to do is overwhelm visitors with too many choices.
6. Use Social Sharing Buttons-:
Studies have shown that sites with share buttons, such as a “pin it” button, actually get seven times more shares than those without. If you’re using WordPress, it pays to install the pin it button for images plugin, or the more advanced user, the jQuery pin it button plugin. This puts a “pin it” button on all of your images when a visitor hovers, and with a simple click, your readers can pin your blog’s images right from your website. If they roll over an image they find interesting, the pin it button is a great reminder of somewhere they can save it.
7. Show Off Your Pinterest Feed on Your Blog-:
If your Pinterest feeds closely relate to your blog, you could even display some of them on a sidebar or within your posts to entice visitors to follow you. My favorite free Pinterest gallery plugin is Alpine Photo Tile for Pinterest, which has a half-dozen different tile configurations to choose from. It also pulls the image files onto your own site, instead of loading them from Pinterest, to improve your loading times.
8. SEO Those Images-:
Add a meaningful description as an alt tag on each and every one of your images. When the images get pinned off your website, that’s the description that will get pulled! That way if they don’t add any of their own text to the caption, which they more than likely won’t, there will still be something there that can entice people back to your site.
In case you’re wondering, there’s a plugin for this, too. SEO Friendly Images will let you specify how you would like to structure alt tags for your images, such as using the title of the post. This is a great time saver, and it will not only automatically alt-tag your future image uploads, but will go back and do all your previously uploaded images, as well.
9.Use Keywords and SEO Best Practices-:
To make it easy for people to find you, create a list of keywords that fit your brand and content. Use these keywords liberally (but naturally) everywhere from your board titles to each pin’s caption. When pin a Blog post to your Pinterest board write a brief description and include the focus keyword.
10. Consider Social Automation-:
Linking to your other social media sites can help expand your influence. Pinterest makes this easy to do. For one, every time you add a new pin, it gives you the option to pin to Twitter too; experiment on some of your pins to see if this works for your audience. To simplify this even more, you can use automation tools like IFTTT that link your Pinterest and Twitter so that their RSS feeds are linked.
However, a word of caution: overly automating your social accounts can be dangerous, so be careful how you set this up. Remember that your followers followed you on a specific network because that is the way they would like to receive your updates; inundate them with automated updates from another network and they may not be too happy.
Thanks for reading…“Pardon my grammar, English is not my native tongue.”
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