
What is content marketing?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. Apart from creating good content, it is also important to keep sharing your content to social media so that your user keep coming to your website it is hard fact that more than 90% of your visitor will not come to your website if you do not engage with them.
Why is content marketing important for SEO?
When you share your blog valuable content over social media, if people like you content and share it on their social media profile. Google comes to knows that your content is valuable and list your content higher in the search result. content marketing is an alternative solution to online advertising which can save thousands of the dollar.
How do you set up a content marketing strategy?
Make sure to think about cornerstone content when you are setting up a new content marketing strategy. You should have about 4 or 5 articles that are invaluable to you, your company and your audience. These articles should be informative posts or pages.
When you have written these articles (and of course, you can add stuff and change them over time!), you should write tons of other blog posts about topics similar to these cornerstone articles. Make sure though, you write each of these new blog posts from another angle or about another subtopic. And don’t forget to link to your cornerstone articles from these blog posts.
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