Top Google Ranking Factors in 2021

Top Google Ranking Factors in 2021
The Google search engine has become smarter than ever. If you want to take your website or blog to the top in Google search results, then you have to follow the latest SEO and Google ranking factors. However, when Google ranks a page, it uses a lot of ranking factors. But what are they?Here, I have made a list of Top 20 Google Ranking Factors which you can easily increase your website traffic and ranking by reading. So, let’s get started…

Top Google Ranking Factors in 2021-:

Quality Content-:

Top Google Ranking Factors in 2021

This is the most important factor (Key) in Google Ranking Factors. No matter how good SEO or why you are, your content will not be able to rank in Google.Simply put, if you do not write informative blog posts on your site, then you are doing garbage on your blog and nothing else.Always try to write unique and quality content. Also, your content should be interesting and Evergreen.

Content Length-:

Top Google Ranking Factors in 2021

Long content ranks well in search engines as compared to short content.If you write short posts, the length of your content should be at least 1000 words.Apart from this, long blog post has many advantages. You can optimize your focus keywords well, visitors will stay on your site longer.

Keyword Research-:

Top Google Ranking Factors in 2021

Along with good content, you should also get keyword research. Without keyword research you cannot get top rank in Google or any search engine. It is an important part of SEO. Keyword research is not a difficult task. There are many great tools and websites that you can use to find the best keywords. Always choose Low Competition, High Searches and Long Tail Keyword for your content.

Keyword Density-:

Top Google Ranking Factors in 2021

Use keywords in the right place in your content. Using more keywords will be called keyword stuffing. And can hurt your ranking.Keyword stuffing makes your content unnatural and creates a bad experience on the reader. Keep keyword density 1.5% – 2% in your content.

Long-Tail Keywords-:

Top Google Ranking Factors in 2021

When you optimize your site with Long-Tail Keyword, you can get good results and competition on such keywords is very less.There are several benefits to using Long-Tail Keywords:

  • Easy to rank
  • Target helps in getting traffic
  • Better Conversion Rate
  • Long Tail Keywords also help you rank on Short Tail Keywords.
  • Perfect for Competitive Niches
  • Easy to optimize

Use LSI Keywords-:

Top Google Ranking Factors in 2021

LSI (Latent Semantic Indexing) is like long-tail keywords. This helps in better understanding the content.Also, use the LSI keyword in title and description.LSI (recent Semantic Indexing) are like Long-Tail Keywords. It helps to better understand the content. Also, use LSI keywords in title and description.

Define Keyword in first 100 Words-: 

Top Google Ranking Factors in 2021

Add your focus keyword once in the 100 words of the beginning of the article. This helps Google understand your content better.

Start Title with Keyword-:

Top Google Ranking Factors in 2021

According to SEO, titles starting with keywords get better rank in search engines. Also, make your title attractive. And use 50–60 characters in it.

Use SSL Certificate-:

Top Google Ranking Factors in 2021

Google announced in August 2014 that HTTPS (SSL Certificate) would be considered a Ranking factor. In August 2017, Google Chrome began marking sites as Insecure that are not using HTTPS.So this indicates that Google is now doing HTTPS as a Ranking factor for sites that use HTTPS to rank well in search engines.


Top Google Ranking Factors in 2021

Today is the era of smartphones, and more than half of the search comes from smartphones.Therefore, Google took the first step to improve mobile-friendly search results. And finally offered to Mobile-friendliness as Google ranking factors.To determine whether your site is mobile-friendly at Google’s sight, Google has also developed the Mobile-friendly testing tool.

Domain Age-:

Top Google Ranking Factors in 2021

Google’s Matt cuts confirmed in this video. Matt Cutts says The difference between a domain that’s six months old versus one year old is really not that big at all.The difference between Hindi one year and six month old domains is not really that big. Domain age is only viewed for new websites because they can also be spam sites or developed to spread spam.

Domain Registration Length-:

Top Google Ranking Factors in 2021

A Google patent that states that Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain

English valid domains are often registered/paid for several years (tat or tat), while doorway (illegitimate) domains are rarely used for a year or longer. This way you can understand how Google uses Domain registration length to rank a site.

Heading Tags-:

Top Google Ranking Factors in 2021

The H1 tag search engine helps you find out what your page or post is about. Recently, Sycamore explains about John Mueller H2, H3 Tags These heading tags in HTML help us to understand the structure of the page. These heading tags in HINDIHTML help us understand the structure of the page.Well H1 tags helps to boost your Google ranking. But keep in mind not to fill your entire content with the H1 tag.

Loading Speed-:

Top Google Ranking Factors in 2021Google uses website loading speed as Google ranking factors to give its user a better User Experience. If the loading speed of your site is very good, Google will rank your content top.In addition, the user will also like to visit your site. Here is a guide – 18 Ways WordPress Blog Ki Loading Speed Kaise Badhaye

Quick tips to improve Website loading speed:

  • Upgrade to PHP 7.2
  • Optimize your Image size
  • Keep only useful plugins
  • Delete Unwanted media
  • Minify CSS and JS Files
  • Use good Cache plugin
  • Minimize Redirects
  • Use Lightweight theme
  • Use CDN
  • Use good web hosting

Number of Comments-:

Top Google Ranking Factors in 2021

We can assume that the comment is key to the Google ranking factor. Because many comments reflect the quality and user-interaction of your content.Gary Illyes has commented on Twitter that a lot of comments can help boost the rankings.


Top Google Ranking Factors in 2021

Breadcrumb helps Users learn where they are on your site as well as help search engines understand the Structure of your site. In an article I told you how to add Breadcrumbs to the WordPress site. In addition, Google said that, Google Search uses breadcrumb markup in the body of a web page to categorize the information from the page in search results.

SEO Friendly URLs-:

Top Google Ranking Factors in 2021

The search engine uses the Title, Meta Description and URL of your content to determine what the content is about. Make your URLs short and meaningful. Also, don’t forget to add target keywords.Always SEO Friendly URLs.

SEO Friendly URLs Quick Tips to Create:

  • Use Keyword in your URL
  • Use Hyphen (-) to Separate Words
  • Keep your URLs short
  • Don’t use more folders/Category in your URLs
  • Stop Words remove
  • Do not use hash ( # ) in the URL

Use Best Permalink Structure-:

Top Google Ranking Factors in 2021

If you are a WordPress user, you need to look at it. WordPress default URL Structure SEO is not Friendly and it looks something like this. but don’t worry, you can change it easily. Just click on Settings > > Permalinks option and choose” Post name”.


Top Google Ranking Factors in 2021

Backlinks is a very old Google ranking factors that Google uses to rank a content. Backlinks can make a big difference in your Google search ranking. It can take your ranking to a new height or bring down overnight.Domain authority, Google website ranking, and Backlinks are a must for increasing website traffic.If you create Bad backlinks for your site, these backlinks can hurt your Website ranking badly. So always create High-quality Backlinks for your website or blog.

Meta Description-:

Top Google Ranking Factors in 2021

Meta transcription is not technically Google ranking factor. But it plays an important role in increasing the Click Through Rate (CTR) on your content.However, Google generally allows writing 300 characters for Meta Descriptions.

Starts Title with Keyword-:

Top Google Ranking Factors in 2021

According to SEO, A titles starting with keywords receives better rank in search engines. Additionally, the length of the titles should be 50-60 Characters.

Use ALT Tag-:

Top Google Ranking Factors in 2021


Google doesn’t have the ability to read Images, crawls Alt tag to know what the image is about. Therefore you should use Meaningful names in your image.Alt text works as Anchor text for images. Here is a guide – Image Optimize Kaise Kare (Ultimate SEO Guide)

Use correct Grammar and Spelling-:

Top Google Ranking Factors in 2021

Does Proper grammar and Spelling improve the Quality of your articles? There’s a video on Matt cuts that explains whether it’s important.

Use Media-:

Top Google Ranking Factors in 2021

If you use media (images, videos, and infographic) in your content, it makes your content even more useful and engaging.Simply put, a media could explain 1000 words.

Regular Post-:

Top Google Ranking Factors in 2021

If you publish regular posts on your blog, both your ranking and reader will increase. But your content should be informative and useful.

Internal Links-:

Top Google Ranking Factors in 2021

Internal linking provides Relevant information about your content to both search engines and users.If you use internal linking, it makes your post even more informative. In addition, visitors spend more time on your site that reduces bounce rate. Google also considers your content as quality content.

Use AMP-:

Top Google Ranking Factors in 2021

Many SEO experts believe that the AMP is the Google ranking factor and many believe it is not.The full name of the AMP is the Accelerated Mobile Pages. It is optimized for mobile pages that load very fast in mobile.It makes your page mobile-friendly and fast (the Web page loads in less than a second). Here is a guide – WordPress Me Google AMP Setup Kaise Kare

Use Rel=Canonical-:

Top Google Ranking Factors in 2021

Rel = canonical helps prevent duplicate content issues that are called” canonical links”.When the rel = canonical tag is used properly, you can save your site from Google penalty for duplicate content.

Fix Broken Links-:

Top Google Ranking Factors in 2021

Broken Links are a problem when you move or delete any pages on your website.If your site has too many broken links, Google will crawl your site gradually. This affects both your site ranking and user experience. 

Use Nofollow Tag for Affiliate link-:

Top Google Ranking Factors in 2021

Affiliate Links do not harm your rankings. But there are so many Affiliate Links on your blog, so it can damage your ranking. Always set the rel = “nofollow” tag for Affiliate Links. If you use the plugin to manage your Affiliate Links, you can easily set the Nofollow Tag for them.

Domain Authority-:

Top Google Ranking Factors in 2021

Domain Authority represents the reputation of your site. Higher domain authority sites rank better in search results. It is designed on a scale of 1 to 100. You can use Moz’s free tool – Open Site Explorer to view your website DA.

Submit Sitemap-:

Top Google Ranking Factors in 2021

Sitemap help Google to better crawl and index your website. And your website structure also helps to understand easily. There are lots of online tools for creating XML sitemap. 

Site Uptime-:

Top Google Ranking Factors in 2021

If your site lives in downtime most of the time, it may damage your ranking. Even Google can deindex your site.So buy hosting from a good company that pays 99.99% uptime.

Site Usability-:

Top Google Ranking Factors in 2021

Keep your site simple and clean so that users can navigate easily. A site that is difficult to navigate will have a bounce rate higher and may hurt rankings indefinitely.

External Linking-:

Top Google Ranking Factors in 2021

External links can be beneficial for SEO. But always link with reputed domains.

Bounce Rate-:

Top Google Ranking Factors in 2021

Not everyone believes that bounce rate is one of the Google ranking factors. But it tells Google about the quality of your site.If your site’s bounce rate is high, your ranking will not be good in search engines (SERPs). 

Sneaky Redirects-:

Top Google Ranking Factors in 2021

This technique is used in Black Hat SEO . In this, search engines see one thing and visitors see another. It violates Google search engine guidelines. If you get caught, your site can be penalized or can be de-indexed.

Spinning Content-:

Top Google Ranking Factors in 2021

This is similar to copying content. Many users spin the content of the popular blog using the third-party tool or website.Google hates such content. And if Google suspects that your content is spinning, the result may be penalties or de-indexing.

Popups Ads-:

Top Google Ranking Factors in 2021

Many popups notice the ads reader. A site with lots of pop up ads will be considered low-quality site.

High % of Low-Quality Links-:

Top Google Ranking Factors in 2021

If there are too many low-quality links in your link profile, you risk Google penalty. Low-quality backlinks affect website rankings badly. Google can completely remove the website from the search result.

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About Amar Patel 263 Articles
Hi, I am Amar Patel from India. Founder, Author and Administrator of I am a Simple Average Man who Loves life and Love living life.Professionally I am a Mechanical Engineer. Apart from my Job, I Love to write the things around WordPress WordPress CMS.

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