Most useful SEO Tips for Non-Profit Website-: Non-Profit organization runs on donation most of the time these organizations have fund shortage, therefore, Non-profit organization can not invest money on online advertising to get more donor who supports their good work. SEO is an alternative solution for online advertising. What most of the companies do they advertise and pay money to the Google to list on the top of the Google Search Result, with SEO it is possible to be on top of the Google Search result without paying any single penny. In this post, I will talk about most useful SEO tips that a Non-Profit website can use to list their website higher in Google search result.
Most Useful SEO Tips for Non-Profit Website-:
1. Make Website Mobile Friendly-:
In today’s Information Technology era people access the website more on mobile than on desktop. Google rank higher a website that has a responsive design which adopts the size of device. Building a mobile responsive website is not a big challenge there are dozen of free theme for every niche on WordPress platform that has mobile responsiveness feature.
2.Reduce Website Loading Time-:
As per Google search algorithm website that load very fast will be listed higher in Google Search result. There are number of ways to optimize website loading time.
- Choose a Good Host.
- Compress Image.
- Use lazy load feature plugin.
- Compress unwanted script.
- Using CDN.
- Using Caching Mechanism.
- Removing unwanted plugin. etc.
A website loading time much more depend upon the host, so it is highly recommended that choose a web hosting that have solid reputation. I strongly recommend Bluehost which market leader in WordPress Hosting.
As per Google SEO guideline, a website which is secure will be listed higher in Google Search result. Google Chrome browser already started showing non HTTPS website as a non-secure website. Organization like Let’s encrypt are working hard to make the internet secure and provide free SSL certificate. It is strongly recommended that choose a web hosting that provides free SSL certificate. If your current hosting provider does not provide free SSL certificate then you can get a free SSL certificate. For more info read my post.
3.Importance of Keyword Research-:
The focused keyword is the real backbone of SEO. There are number of free tools which can help Non-profit website to do keyword research like Google keyword planner, Google search etc. At the starting stage use a keyword that has less competition and easy to rank higher in search result later on you can target high volume search keyword that has more competition.
4.Optimize each post with Respect to SEO-:
On-page SEO is the most important factor to improve overall ranking of website. Each post of a website must-have title, meta description and focused keyword, proper alt tag to images, Fix Broken Link etc. There are type SEO one is on-page SEO and second is off-page SEO.
on-page SEO involves optimizing individual web page so that it ranks higher in the search result. On-page SEO loveliness optimization of title, meta description and focused keyword, proper alt tag to images, Fix Broken Link and user-friendly URL structure.
While on-page SEO refers to the factors you can control on your own website, off-page SEO refers to the page ranking factors that occur off your website, like backlinks from another site. It also includes your promotion methods, taking into account the amount of exposure something gets on social media, for example.
5.Create High-Quality Content-:
Content is the king, Google Panda algorithm is more focused on content than on keyword. Create High-quality content with a word range of 1000-2000 word per post. It seems that long content rank higher in the search result.
6.Social Media Marketing-:
Sharing post on social media not only a way to spread your content but also provide quality backlinks. Without social media marketing, SEO strategy is incomplete.
Thanks for reading…“Pardon my grammar, English is not my native tongue.”
If you like my work, Please Share on Social Media! You can Follow WP knol on Facebook, Twitter, Pinterest and YouTube for latest updates. You may Subscribe to WP Knol Newsletter to get latest updates via Email. You May also Continue Reading my Recent Posts Which Might Interest You.