Why should Update Old Blog Posts-:
There are many benefits to updating your old content. Here are some reasons why you should update your old content.
1. Get a Good Rank in Google-:
Google likes Fresh content more and Fresh sites rank better in Google search results. If you update your old blog posts, Google will rank better in the search result. Additionally, Google displays Modified dates in the search result that helps to get high CTR on blog posts. People love reading lengthy and informative content, if you update your old blog post it will also help you to reduce your bounce rate and it will boost your SEO ranking.
2. Improves the Quality of blog posts-:
At the beginning of blogging, you will have made many mistakes while writing content. As your blog gets older, you also become an Experience blogger and when you read your old content, you’ll find a lot of mistakes. You can improve your content by improving those mistakes. If you want to get rid of low-quality posts, you should update them. You can use Grammarly chrome extension to remove any grammar error in your blog post. you can also use images to explain your content. best practice to improve the quality of content is reading your content loudly it will help you to identify errors. Read your article multiple time before publishing it.
Grammarly is a Freemium type of service and for new blogger who are not generating any income from their blog from them it is very costly. You can use Hemingway Editor which I Personally use to remove complex sentence from my blog post and fix grammar issue. It is also Freemium type of web app but best part is online version of Hemingway Editor is completely free.
3. Increases User Engagement-:
If your content is outdated, visitors will not stay on your blog for a long time. They will leave your site immediately by clicking the back button. As a result, your site’s bounce rate will increase and Higher bounce rate is not good from the SEO point of view as well as shows that your content is not Interesting and Useful. You can keep Visitors from stopping on your blog for a long time by updating Old content with Fresh information.
4. Number of Comment increases-:
Most old blog posts don’t have a single comment. You can Republish them with fresh and new information. This will increase the number of comments on your articles. comments are the best way to build a strong connection with your reader. this will help you understand what your reader thinking about your content and in which areas you have to improve. Always reply to each and every comment of your user.
5. Can fix Broken Links-:
Broken links greatly affect the User experience of the visitor and also damage your website ranking. However, there are several ways to fix broken links. You can use the plugin or third-party website to identify and fix the broken link. When you find Broken links on your site, you can update that Broken link with a link with Similar content. If there is no similar content, you can delete the link. Search Engine treats every link of your website as an upvote and every broken link is a downvote. too much-broken link on your website mean to many downvotes which will hurt your SEO ranking.
6. You can link with new and improved content-:
If you update your old content, you can link your new and good content. This makes your content more valuable to Google and the reader. Also, if you have published articles on Related topic, you should link to it this is known as internal linking.
7. You can share your content again-:
Search engines use social sharing as Ranking factors. By updating your old post you can make it like a new post. It helps your blog traffic and rankings grow faster. You can also Notify your reader via email. Share your post on the best time because every social media platform have peak time if you share your post in that time you will get more traffic to your website.
8. Update content Recent with Google Algorithm-:
Google always updates to improve its algorithm. Make sure that all your old content follows Google’s latest Algorithm. If not, it is time to Update Old Blog Posts with Google Algorithm. Which blog posts should update before you update a blog post, you need to know which posts should be updated. Answer … you should update your old outdated blog posts and low traffic blog posts.
Below I have mentioned some Conditions on which you should consider.
The Outdated blog post should update.
Blog posts that do not receive organic traffic.
Update posts with Zero comments.
Low-quality content that does not provide any value.
Short and thin content should update.
You can easily get low-traffic blog posts by Google analytic tool and consider Refresh them. Just log in to Google Analytics and then click on Behavior >> Site Content >> All Pages. And set “Advanced Filter” for Pages that have less than 10 Views in the previous month.
How to Update Old Blog Posts-:
If you’re looking to update your old posts, here are some things you need to consider.
1. Update new Information-:
If your blog post is out of date, you need to add new information. Search Related articles on the web (recently published/updated) and Analyze how their content is better than your old content. Then make changes to freshen up your old blog posts.
2. Retype your titles-:
Titles play an important role in increasing CTR on your content as many people read titles before reading the content. So after updating your content, make sure your titles are attractive. If your titles are not able to attract visitors, you need to pay attention to your titles.
Here’s a quick guide on how to write attractive titles:
Keep the post titles small (50-60 characters).
Use the numbers in the titles.
Modifiers Word (“2019”, “best”, “guide”, “checklist”, “fast” and “review” ) use.
Keep your titles clear so that it can easily explain your blog posts.
Use “why” and “how”. These words make your titles more attractive.
3. Improve Spelling and Readability-:
In the early days of Blogging, the Spelling and Readability may be Error. Fix them while updating your Old Blog Posts. In addition, you will not even use the appropriate heading tag. The heading tag helps you create a Readable blog post. Suppose you wrote a post with a length of 5000-6000 words, but did not use the correct heading tag, visitors will find it difficult to read the content.
4. Keep Paragraphs short-:
Long and large paragraphs readers don’t like it at all and are difficult to scan. The reader is more preferred for reading short and clean paragraphs. Try to always keep your paragraphs short. It improves the readability of your content. Also, bold and italicize your important Line. This makes your content more scannable.
5. Add new Images to your post-:
An image speaks a thousand words and keeps visitors on your website for a long time. If you update your large content (4,000 words), use the Image so that visitors are not bored. Make sure your image is high quality and suits with your content layout. Also, be sure to compress and resize them before uploading your images. But one thing to remember is that Google Images cannot be used because they can be copyright and put into trouble later on. There are many websites (FreeDigitalPhotos, MorgueFile, Pixabay, Pexels etc.) that offer free stock images.
After you Update your Old Blog Posts, you can Republish the blog post again by changing the publish date in the WordPress post editor. By doing so you can show your post again on the homepage. Alternatively, you can make your blog posts Sticky. If you update your blog post Deeply, you can re-publish it. This strategy helps you get a lot of traffic without publishing new content.
7. Add new keywords-:
I’m sure you’ve made a lot of mistakes in choosing keywords in the early days of blogging! In addition, older keywords are not more Effective. When you update your old posts, use the Latest keywords. Also, use related keywords. There are many great tools and websites in the market that can help you find good keywords for your articles. Add your focus keywords to the titles, Meta description, and also add once at the beginning of the article (within 100 to 150 words).
8. Internal Links-:
Linking a page to another on the same domain is called Internal Linking. This not only improves your Website SEO and pageviews but also makes your content more useful to visitors and also helps reduce the Bounce rate.
9. Promote content after updating-:
After updating your content, share it on all the popular social networking sites such as Facebook, Twitter, LinkedIn and Pinterest. These sites help drive good traffic to your posts. Also, tell your subscribers about the updated content by Newsletter. Also, be careful about updating titles and keywords if your post is already ranking well. Do not remove any information that is helping in the ranking.
Updating old blog posts is the most important part of blogging. If you update outdated content, it improves your search engine ranking and makes content more valuable. If you use these strategies that I mentioned in this article, it will help increase traffic to your Old Blog Posts. And you will see fast improvement in overall site traffic and rankings.