With WordPress creating a Multilingual site is very easy, you can do this with the help of Plugin. Making your blog or website content in different languages will increase your number of user and boost your SEO ranking. Most of the translator like Google Translator are Machine learning and AI-based translator.
if you wish to provide the option to your user to select a language, in this case, you have to use Machine based translator plugin. if you want to provide your site content in only in few language human translators will be a good choice. In this post, I will talk about how to add a multilingual feature to your WordPress Website that will not only provide good user experience but also boost your SEO ranking.
Advantages of Having Multilingual WordPress Website-:
1. It will increase your sales-:
If your WordPress website is Multilingual you can target all non-English speaking user as well. Making Website in Multilingual is one of the core decision for any organization to boost the sale. It shows that many websites double their online or affiliate sale once they make their website multilingual.
2.Increase In User Base and Subscriber-:
English is one of the most popular languages but local people of any country prefer their own language. For example, for any info on WordPress, a German-speaking person will go to the website that is in the German Language. WordPress itself translating its plugin non-English language so that more and more people should adopt WordPress CMS. Making your Website Multilingual will not only increase your website user base but also boost your online and affiliate sales.
3.Expand into New Markets-:
After making your site Multilingual you will directly competitive with local brands. It will open a new market door just providing your content and product in multiple languages. It is more cost-effective than online advertising.
4.Improve your Multilingual SEO-:
For me, SEO is an alternative solution to online advertising to list your website search result on top of Google search engine without paying the single penny. Making you website multilingual will reduce your Bounce rate and increase your SEO ranking. Yoast SEO is one of the best Plugin that supports Multilingual SEO.
Best WordPress Translation Plugin in 2020 are as Follow-:
It is one of the most popular WordPress Translation Plugin that anybody can use to translate a WordPress Website. This Plugin Support Shortcode, Gutenberg Editor, Forms and Page Builder. It also works fine with Woo Commerce Box.
WPML is one of the best WordPress Translation Plugin. You can translate Pages, Posts, Custom Post Type, Taxonomy and even Menu. It is compatible with all WordPress Theme and Plugin that uses WordPress API. It provides full control on URL looks. You can set SEO Meta Description for Translation. It follows Google Webmaster validation for XML sitemap.
Most of the feature of Ploylang is same as WPML. It also integrates content duplication across languages for efficient Workflow. Polylang doesn’t use any extra tables and doesn’t rely on shortcodes which are long to evaluate. It only uses WordPress’ built-in core features (taxonomies).
it is compatible with most cache plugins. Polylang is compatible with major SEO plugins and automatically takes care of Multilingual SEO such as HTML hreflang tags and open graph tags.
4. Multilingual Press-:
It is one of the best plugins for WordPress and recommended by Yoast SEO. It is able to translate Default WordPress content like posts, pages, categories, tags and taxonomies. It has href lang support for language sites which is used by Google to serve the correct language or regional URL in search results.
MultilingualPress automatically inserts the respective link element within the head section of each language site. It Automatically redirect your visitors to their preferred language depending on their browser settings. It is well compatible with Modern Block editor like Gutenberg.
5. Google Language Translator-:
It based on Free Google Automatic Machine Translation. If you can not afford a premium WordPress Translation Plugin. It is best one to get started and make your website multilingual. It supports Google analytic integration so that you come to know from which country your website getting maximum traffic.
Like other premium WordPress Translation plugin, you can translate post, pages, menu, widget and custom post type. it comes with language bar with country flag and can translate Woocommerce Shop.
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